So technically as I am writing this article almost a year down the track since it was launched, the Facebook Pixel update is not “new”, however for many this might be the first time you have used a pixel for advertising and for others, the old Facebook pixel system may have put you off as it was quite confusing.
To give you a super quick background, a pixel is a way of setting a cookie on a visitor to your website and tracking their movements around your site. This data is collected by the cookie and reported back to the origin of the pixel. In this case, we are talking about Facebook. Facebook can then use that data to make it easier for you to target your Facebook advertising to specific groups of people that have visited your website. It is a method called Retargeting.
Using the Facebook Pixel makes advertising on Facebook more effective. Not only do you know exactly who you’re advertising to, you also have a better understanding of how your ads are performing, leading to a better return on your advertising dollars.
Facebook now makes this process nice and easy, you can simply log in to your Facebook account, pop to the ads manager and once there, select “Pixels” under “Assets”. Simply select “Create a Pixel” and follow the wizard. On completion you will have some code you will need to get your web developer to place into your website.
For the full rundown including screenshots, check out this Shopify article.